Comments (2)

  1. 1) “Omnichannel” is the term legacy brick and mortar retailers use to make it seem like they’ve got the situation managed, when in fact they have the wrong number of stores in the wrong place with the wrong configuration. Amazon isn’t really “omnichannel,” but they seem to be doing okay.

    2) The consumer is totally and completely in charge, and they no longer need the brand for anything but to make the product. Where to find it, what it’s features are, prices, and whether it’s a “good” or “bad” product are becoming increasingly independent of what the manufacturer/brand says about their product and how they present it.

    3) Much of what has been done in the online world has been defensive and reactive in nature. It costs a lot of money to have a viable ecommerce business, but if all you do is cannibalize your brick and Mortar revenue, you hurt your bottom line. Ecommerce activities have to generate at least enough incremental operating income to pay for all these costs.

    4) The advantage is with the big players with scale, strong balance sheets, and cash flow. The remake of your business (which you refer to) required by the consumer being control is very expensive or organizational difficult. I think small, specialty retailers are important to some industries/products. My hope is that the software tools available to large players will become cheaper and generally more available to smaller players.

    Thanks for a good article.

  2. Jim doud says:

    Both retail #1&2 eXcellent. IntervieW format adds a lot of inSight-could be used with differenT industries and local leadership. E.g. Telecom; aerospace, pharma etc.

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