Retail Realities (Part II)
Michael Johnston / August 11, 2017In one of the most surprising plot twists in e-commerce history, technology giant Amazon.com piloted a physical bookstore concept in late-2015. Dubbed Amazon Books, the retailer, which started as an online store to compete against the likes of Barnes & Noble and now-defunct Borders, entered the same brick-and-mortar space that many argue they are helping destroy.
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